Hey, I’m a 16-year-old angler and lure maker with a deep love for saltwater fishing. I started this business in my garage after getting tired of spending money on overpriced, low-quality lures from big brands. I knew there had to be a better way—so I started creating my own.

Every lure I make is built by hand with one goal in mind: to catch fish and hold up to the harshest saltwater conditions. I focus on performance, durability, and price—so you get top-tier quality without the insane markup.

This isn’t just a hobby—it’s my passion. Whether you’re chasing reds on the flats or big stripers in the surf, I’ve got a lure that’s ready to work.

Thanks for supporting a small business with a big love for fishing.